Our Story

we offers a complete lineup of cruelty-free makeup and artistry tools that includes brushes, eyeshadow palettes, foundation, concealer, lipstick, highlighter, contour, and so much more. Founded in 2008 among the artists and influencers of Los Angeles, xearned its reputation for a bold approach to makeup that honors individuality and self-expression. Our professional-grade products—like our game-changing 35 eyeshadow palette fam, Fluidity Foundation shades, and brush sets—are made to break the internet, not the bank. You can find it all online at loverusa.com/ or in x stores. We got you, Babe.